Customer Marketing Manager
Accruent
Austin Texas
Salary: Neg Per Hour
How you'll make a difference
- Lead the development of Accruent’s customer marketing
strategy to improve customer satisfaction and retention while maximizing
renewal revenue and reducing churn
- Execute marketing activities and communications to
support customer marketing strategy, including crafting emails, talking
points, and call scripts, hosting webinars, creating videos, developing
slide presentations, etc.
- Coordinate with Product Management and Product
Marketing to develop communications and execute marketing activities that
convey the value of recent and upcoming product enhancements
- Lead the communication and promotion of our annual user
conference to customers, including driving registration and on-site
engagement
- Collaborate with cross-functional teams to promote
professional services and training offerings to customers so they can
increase the value they get from existing products
- Create customer communications targeted at satisfied
customers to drive 3rd party reviews of our products
- Create and deliver customer newsletters, coordinating
cross-functionally to curate content and deliver messaging that customers
care about
- Develop, document, and continuously improve internal processes for customer marketing and communications
What you bring to the table
- Minimum of 5 years experience creating and executing
customer marketing programs for B2B organizations, preferably with a focus
on SaaS or other software
- Bachelor’s degree (Marketing, Business, or
Communications preferred)
- A customer-first approach to communications and
activities
- A proactive, self-starter attitude, with a sense of
urgency to achieve results
- A proven track record of prioritizing high-impact
activities and keeping projects moving forward in coordination with
cross-functional teams
- Ability to work independently and as part of a team to
cultivate and continuously improve our communications with customers
- Ability to handle a fast-paced, ever-changing work
environment while maintaining high quality standards.
- Ability to effectively prioritize and work on multiple
deliverables at the same time
- Effective interpersonal, influence, collaboration and listening skills.
Job Overview
Posted Date: 18 Nov 2024
Location: Austin Texas
Salary: Neg Per Hour
Company Information
Accruent
Name: Accruent
Web: https://www.accruent.com/