Marketing and Communications Specialist
Boys and Girls Clubs of the Austin Area
Austin Texas
Salary: Neg Per Hour
KEY ROLES (Essential Job Responsibilities)
Marketing and
Communication Campaigns
- Support in the development and execution of
comprehensive, integrated marketing and communication plans to promote
BGCAA’s mission, programs, and impact across various channels.
- Oversee the creation, production, and curation of
high-quality marketing collateral across digital, print, and video
platforms, including content for newsletters, social media, and the
website.
- Collaborate with internal teams to align marketing
efforts with program initiatives and events.
- Coordinate advertising efforts, including print,
digital, and paid social media strategies.
- Monitor and analyze marketing metrics to measure
effectiveness, optimize content, and make data-driven recommendations for
improvement.
- Develop and curate content for internal and external
newsletters, and other marketing materials to share organizational updates
and success stories.
- Maintain the website and social media pages, ensuring
campaigns and content align with organizational goals and are optimized
through ongoing performance tracking.
Media Relations
- Support coordinating press outreach, media releases,
and responding to media inquiries.
Brand Management
- Manage the organization’s brand identity and ensure
consistency in messaging, tone, and visual identity across all
communication channels.
Event Support
- Lead marketing efforts for special events, including
fundraising galas, community outreach, and Club member activities
- Represent BGCAA at public forums, events, and
conferences to build community partnerships and promote the mission.
ADDITIONAL RESPONSIBILITIES
- Control marketing and public relations expenditures
against budget. Manage vendors and consultants to ensure timely,
cost-effective delivery of products and services.
- Contribute to attaining financial support by increasing
membership and building the Club’s support base through marketing and
public relations campaigns.
- Support in implementing and maintaining procedures and
formats for marketing and public relations materials and activities.
- Stay informed about industry trends, best practices,
and emerging technologies in marketing and communication, and identify
opportunities for innovation and growth.
- Continuously develops knowledge of best practices to
market Club programs, services, and activities within the community.
MINIMUM QUALIFICATIONS
- Bachelor's degree in Marketing, Communications,
Journalism, Public Relations, or a related field
- Minimum of 3 years of experience in marketing,
journalism, or communication roles
- An ability to organize and manage multiple priorities
- Storytelling: passion for crafting a compelling story
that drives people to action
- Self-Starter: eagerness to roll up your sleeves,
willing to immerse yourself in the organization
- Strong project management skills and attention to
detail
- Demonstrates dependability, accountability, and
cooperation
- Excellent written and verbal communication skills, with
the ability to articulate complex ideas and concepts clearly and
persuasively.
- Strategic thinker who can develop and implement
innovative marketing campaigns that resonate with target audiences.
- Knowledge of SEO, SEM, and Google Analytics.
- Proficiency in digital marketing tools and platforms,
including email marketing software, social media management tools, and web
analytics.
- Passion for social causes and a commitment to making a
positive impact through your work.
PREFERRED QUALIFICATIONS
- Nonprofit and/or agency experience preferred
- Proven track record of developing and executing
successful marketing and communication strategies in a nonprofit or
mission-driven organization.
- Graphic and website experience (Adobe Suite, InDesign,
Photoshop, WordPress, PowerPoint)
- Some video production experience
- Experience working well cross-functionally with teams
- Excellent planning and organizational skills with the
demonstrated ability to effectively lead and motivate people to achieve
results
- Demonstrated experience in brand management, including
developing brand guidelines, messaging frameworks, and visual identity
systems.
- A data-driven leader with a track record of driving a
digital strategy
PHYSICAL REQUIREMENTS / WORK ENVIRONMENT
- Work environment is typical of a professional office.
- Nonprofit and/or agency experience preferred
- Proven track record of developing and executing
successful marketing and communication strategies in a nonprofit or
mission-driven organization.
- Graphic and website experience (Adobe Suite, InDesign,
Photoshop, WordPress, PowerPoint)
- Some video production experience
- Experience working well cross-functionally with teams
- Excellent planning and organizational skills with the
demonstrated ability to effectively lead and motivate people to achieve
results
- Demonstrated experience in brand management, including
developing brand guidelines, messaging frameworks, and visual identity
systems.
- A data-driven leader with a track record of driving a digital strategy
Job Overview
Posted Date: 18 Nov 2024
Location: Austin Texas
Salary: Neg Per Hour
Company Information
Boys and Girls Clubs of the Austin Area
Name: Boys and Girls Clubs of the Austin Area
Web: https://www.bgcaustin.org