Boys and Girls Clubs of the Austin Area

Marketing and Communications Specialist

Boys and Girls Clubs of the Austin Area

Austin Texas

Salary: Neg Per Hour



KEY ROLES (Essential Job Responsibilities)

Marketing and Communication Campaigns

  • Support in the development and execution of comprehensive, integrated marketing and communication plans to promote BGCAA’s mission, programs, and impact across various channels.
  • Oversee the creation, production, and curation of high-quality marketing collateral across digital, print, and video platforms, including content for newsletters, social media, and the website.
  • Collaborate with internal teams to align marketing efforts with program initiatives and events.
  • Coordinate advertising efforts, including print, digital, and paid social media strategies.
  • Monitor and analyze marketing metrics to measure effectiveness, optimize content, and make data-driven recommendations for improvement.
  • Develop and curate content for internal and external newsletters, and other marketing materials to share organizational updates and success stories.
  • Maintain the website and social media pages, ensuring campaigns and content align with organizational goals and are optimized through ongoing performance tracking.

Media Relations

  • Support coordinating press outreach, media releases, and responding to media inquiries.

Brand Management

  • Manage the organization’s brand identity and ensure consistency in messaging, tone, and visual identity across all communication channels.

Event Support

  • Lead marketing efforts for special events, including fundraising galas, community outreach, and Club member activities
  • Represent BGCAA at public forums, events, and conferences to build community partnerships and promote the mission.

ADDITIONAL RESPONSIBILITIES

  • Control marketing and public relations expenditures against budget. Manage vendors and consultants to ensure timely, cost-effective delivery of products and services.
  • Contribute to attaining financial support by increasing membership and building the Club’s support base through marketing and public relations campaigns.
  • Support in implementing and maintaining procedures and formats for marketing and public relations materials and activities.
  • Stay informed about industry trends, best practices, and emerging technologies in marketing and communication, and identify opportunities for innovation and growth.
  • Continuously develops knowledge of best practices to market Club programs, services, and activities within the community.

MINIMUM QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
  • Minimum of 3 years of experience in marketing, journalism, or communication roles
  • An ability to organize and manage multiple priorities
  • Storytelling: passion for crafting a compelling story that drives people to action
  • Self-Starter: eagerness to roll up your sleeves, willing to immerse yourself in the organization
  • Strong project management skills and attention to detail
  • Demonstrates dependability, accountability, and cooperation
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively.
  • Strategic thinker who can develop and implement innovative marketing campaigns that resonate with target audiences.
  • Knowledge of SEO, SEM, and Google Analytics.
  • Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, and web analytics.
  • Passion for social causes and a commitment to making a positive impact through your work.

PREFERRED QUALIFICATIONS

  • Nonprofit and/or agency experience preferred
  • Proven track record of developing and executing successful marketing and communication strategies in a nonprofit or mission-driven organization.
  • Graphic and website experience (Adobe Suite, InDesign, Photoshop, WordPress, PowerPoint)
  • Some video production experience
  • Experience working well cross-functionally with teams
  • Excellent planning and organizational skills with the demonstrated ability to effectively lead and motivate people to achieve results
  • Demonstrated experience in brand management, including developing brand guidelines, messaging frameworks, and visual identity systems.
  • A data-driven leader with a track record of driving a digital strategy

PHYSICAL REQUIREMENTS / WORK ENVIRONMENT

  • Work environment is typical of a professional office.
  • Nonprofit and/or agency experience preferred
  • Proven track record of developing and executing successful marketing and communication strategies in a nonprofit or mission-driven organization.
  • Graphic and website experience (Adobe Suite, InDesign, Photoshop, WordPress, PowerPoint)
  • Some video production experience
  • Experience working well cross-functionally with teams
  • Excellent planning and organizational skills with the demonstrated ability to effectively lead and motivate people to achieve results
  • Demonstrated experience in brand management, including developing brand guidelines, messaging frameworks, and visual identity systems.
  • A data-driven leader with a track record of driving a digital strategy

Job Overview

Posted Date: 18 Nov 2024

Location: Austin Texas

Salary: Neg Per Hour

Company Information

Boys and Girls Clubs of the Austin Area

Name: Boys and Girls Clubs of the Austin Area

Web: https://www.bgcaustin.org

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