Public Relations & CSR Manager
Shop LC
Austin Texas
Salary: Neg Per Hour
Key Responsibilities:
- Strategic PR Planning: Develop and implement PR strategies to increase brand
visibility, engage customers, and enhance reputation in the U.S. market.
- Media Relations: Cultivate relationships with U.S. media outlets, journalists,
and influencers to secure positive coverage and manage press inquiries
effectively.
- Content Creation: Craft compelling press releases, media kits, and PR materials
to communicate key messages and initiatives to the U.S. media and public.
- Brand Representation: Serve as the primary spokesperson for Shop LC in the U.S.,
ensuring consistent messaging and brand representation across all
communication channels.
- Event Management: Plan and execute PR events, product launches, and media
briefings in the U.S. to generate excitement and maximize exposure.
- Social Media Management: Collaborate with the marketing team to integrate PR efforts
with social media strategies, monitoring online conversations, and
engaging with the U.S. audience.
- CSR Strategy: Develop and implement CSR initiatives aligned with Shop LC's
values and relevant to the U.S. market, fostering positive community and
environmental impact.
- Partnership Development: Identify and establish partnerships with U.S. organizations,
NGOs, and charities to support CSR initiatives and amplify impact.
- Performance Measurement: Track and analyze PR and CSR metrics, including media
coverage, social media engagement, and community impact, to evaluate
effectiveness and optimize strategies.
- Compliance and Ethics: Ensure all PR and CSR activities comply with U.S. legal and
ethical standards, including regulatory requirements and industry best
practices.
Qualifications:
- Bachelor's degree in communications,
public relations, marketing, or related field. Master’s degree preferred.
- Minimum of 5 years of experience in
public relations, corporate communications, or related roles, preferably
in the U.S. retail or e-commerce industry.
- Strong media relations skills with a
proven track record of securing positive coverage and managing crisis
communications effectively in the U.S. market.
- Excellent written and verbal
communication skills, with the ability to craft compelling narratives
tailored to U.S. audiences.
- Strategic thinker with the ability to
develop and execute innovative PR and CSR initiatives aligned with U.S.
business objectives.
- Experience in event planning, social
media management, and stakeholder engagement in the U.S. context.
- Knowledge of CSR principles,
sustainability practices, and community engagement strategies relevant to
the U.S. market.
- Strong project management skills with the
ability to multitask and prioritize in a fast-paced U.S. environment.
- Proficiency in Microsoft Office suite,
social media platforms, and PR measurement tools.
- Commitment to ethical conduct, diversity,
equity, and inclusion principles in the U.S. context.
Job Overview
Posted Date: 28 May 2024
Location: Austin Texas
Salary: Neg Per Hour
Company Information
Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry.The network is a subsidiary of the Indian-based Vaibhav Global Limited.
Name: Shop LC
Web: www.shoplc.com