Marketing Manager
Dayrise Residential
Houston Texas
Salary: Neg Per Hour
Responsibilities:
- Collaborate closely with the Director of
Marketing to delineate strategic marketing initiatives aligned with
business objectives and insights into target-audience preferences.
- Develop and implement robust marketing
plans tailored to each property to boost leasing activity and foster
resident engagement.
- Oversee advertising campaigns across
various channels, including digital, social media, print, and events,
ensuring alignment with brand messaging and strategic positioning.
- Conduct thorough market research and
competitive analysis to identify emerging trends, seize opportunities, and
tackle challenges within the multifamily housing sector.
- Work closely with the onsite teams to
grasp market dynamics, resident preferences, and effective leasing
strategies, fostering a collaborative approach to marketing efforts.
- Manage the creation of diverse marketing
collateral, from brochures to websites, ensuring brand consistency and
regulatory compliance across all digital and print assets.
- Leverage advanced data analytics to track
performance metrics, measure campaign effectiveness, and pinpoint areas
for optimization, driving continuous improvement and informed
decision-making.
- Build and nurture relationships with
external vendors, agencies, and partners to bolster marketing initiatives,
maximize resources, and achieve strategic objectives.
- Uphold and enhance reputation management
efforts across online platforms and communities, safeguarding a positive
brand image and promptly addressing any issues to maintain brand
integrity.
- Conduct thorough audits to ensure
marketing campaigns are accurately set up and performing as expected.
- Demonstrate proactive and self-driven
initiative in identifying improvement opportunities and implementing
strategic adjustments to marketing strategies, fostering innovation and
agility in response to market dynamics.
Qualifications:
- Bachelor's degree in marketing,
communications, business, or related field.
- 2-5 years of marketing experience,
focusing on multifamily preferred.
- Certification through RealPage for the
use of Revenue Management platforms, preferred.
- Experience with Canva a plus.
- Proven track record of developing and
executing successful marketing campaigns across multiple channels.
- Strong understanding of digital marketing
platforms, including social media, email marketing, SEO, and PPC
advertising.
Desired Skills and Competencies:
- Excellent communication and collaboration
skills, with the ability to work effectively across teams and levels of
the organization.
- Analytical mindset with proficiency in
data analysis tools and techniques.
- Creative thinker with a passion for innovation and continuous improvement.
Job Overview
Posted Date: 22 Apr 2024
Location: Houston Texas
Salary: Neg Per Hour
Company Information
We are a team of professionals who deliver exceptional service and build long, trusting relationships with our residents. We create an exciting and inspiring professional environment for employees to excel through collaboration and innovation.
Name: Dayrise Residential
Web: https://www.dayriseresidential.com