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Marketing and Graphic Design Coordinator

LEXINGTON REAL FOODS COMMUNITY COOPERATIVE

Essential Responsibilities and Functions

Graphic Design

Create visually compelling designs for promotional materials including flyers, exterior banners, recipes, brochures, direct mail campaigns, in-store signage, e-newsletters, other digital assets, and any other store design needs.
Coordination of production vendors and timelines
Uphold brand standards and maintain brand asset and media library
Ensure brand consistency across all marketing collateral, including materials needed by administrative and operational teams.

Content Creation

Build and maintain the Co-op's ongoing promotional content calendar
Develop engaging and informative content for marketing campaigns, social media, and other communication channels.
Collaborate with the marketing team and leadership to generate content ideas that align with promotional objectives.
Create eye-catching graphics and visuals to enhance omnichannel presence.

Event Coordination

Assist in planning and executing marketing events, promotions, and product launches.
Coordinate with vendors and internal teams to ensure successful event implementation.

Team/Department Collaboration

Work closely with the sales and merchandising teams to create promotional materials that drive sales.
Collaborate with the store management team to ensure marketing initiatives align with overall business goals.
Collaborate with Lexington Co-op's service providers and vendors on campaigns and promotions.

Print and Digital Marketing

Oversee the production and execution of print materials, ensuring quality and adherence to timelines.
Contribute to the development and execution of digital marketing strategies, including email campaigns, online advertising, and website maintenance.

Market Research

Stay informed about industry trends, customer preferences, and competitor activities.
Utilize market research to inform marketing strategies and identify opportunities for improvement.

Other Duties · Align with the Co-op Culture and Values

Model customer service standards in all interactions with shoppers, vendors, staff and other stakeholders.
Attend and participate in several leadership and team meetings weekly and adapt schedule to changing needs that arise.
Perform other tasks as assigned by the Marketing Manager.

Physical Job Requirements

Regularly required to sit, stand, walk; use hands to handle or feel; reach with hands and arms; talk or hear; and smell.
Occasionally required to bend; stoop; squat; kneel; climb; reach above shoulder height.
Regularly lift, carry, and/or move up to 30 pounds.
Ability to use computer keyboard, monitor, mouse, telephone, and various office equipment continuously.
Ability to be present and working in assigned area for up to 3 hours without rest.
Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Ability to read register screen, product labels and shelf labels.

Knowledge, Skills & Abilities

Passionate about the Co-op and in supporting a strong local food system
Marketing planning skills
Excellent verbal and written communication
Ability to manage multiple projects and meet deadlines
Creative thinker with the ability to think both conceptually and analytically
Proficient within the Adobe Creative Suite: Illustrator, InDesign, Photoshop, and Acrobat
Experience using Canva or another preferred online design tool
Intermediate to Advanced Microsoft Office Skills
Proficient with copy writing, editing and/or proofreading skills.
Detail oriented
Friendly and outgoing with a customer service mindset
Great team player and strong independent worker, takes initiative
Excellent organizational skills

Job Overview

Posted Date: 21 Mar 2024

Location: Niagara Falls New York

Salary: Neg Per Hour

Company Information

LEXINGTON REAL FOODS COMMUNITY COOPERATIVE

Name: LEXINGTON REAL FOODS COMMUNITY COOPERATIVE

Web: https://lexington.coop/

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