LEXINGTON REAL FOODS COMMUNITY COOPERATIVE

Marketing and Graphic Design Coordinator

LEXINGTON REAL FOODS COMMUNITY COOPERATIVE

Niagara Falls New York

Salary: Neg Per Hour



Essential Responsibilities and Functions

Graphic Design

  • Create visually compelling designs for promotional materials including flyers, exterior banners, recipes, brochures, direct mail campaigns, in-store signage, e-newsletters, other digital assets, and any other store design needs.
  • Coordination of production vendors and timelines
  • Uphold brand standards and maintain brand asset and media library
  • Ensure brand consistency across all marketing collateral, including materials needed by administrative and operational teams.

Content Creation

  • Build and maintain the Co-op's ongoing promotional content calendar
  • Develop engaging and informative content for marketing campaigns, social media, and other communication channels.
  • Collaborate with the marketing team and leadership to generate content ideas that align with promotional objectives.
  • Create eye-catching graphics and visuals to enhance omnichannel presence.

Event Coordination

  • Assist in planning and executing marketing events, promotions, and product launches.
  • Coordinate with vendors and internal teams to ensure successful event implementation.

Team/Department Collaboration

  • Work closely with the sales and merchandising teams to create promotional materials that drive sales.
  • Collaborate with the store management team to ensure marketing initiatives align with overall business goals.
  • Collaborate with Lexington Co-op's service providers and vendors on campaigns and promotions.

Print and Digital Marketing

  • Oversee the production and execution of print materials, ensuring quality and adherence to timelines.
  • Contribute to the development and execution of digital marketing strategies, including email campaigns, online advertising, and website maintenance.

Market Research

  • Stay informed about industry trends, customer preferences, and competitor activities.
  • Utilize market research to inform marketing strategies and identify opportunities for improvement.

Other Duties ยท Align with the Co-op Culture and Values

  • Model customer service standards in all interactions with shoppers, vendors, staff and other stakeholders.
  • Attend and participate in several leadership and team meetings weekly and adapt schedule to changing needs that arise.
  • Perform other tasks as assigned by the Marketing Manager.

Physical Job Requirements

  • Regularly required to sit, stand, walk; use hands to handle or feel; reach with hands and arms; talk or hear; and smell.
  • Occasionally required to bend; stoop; squat; kneel; climb; reach above shoulder height.
  • Regularly lift, carry, and/or move up to 30 pounds.
  • Ability to use computer keyboard, monitor, mouse, telephone, and various office equipment continuously.
  • Ability to be present and working in assigned area for up to 3 hours without rest.
  • Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  • Ability to read register screen, product labels and shelf labels.

Knowledge, Skills & Abilities

  • Passionate about the Co-op and in supporting a strong local food system
  • Marketing planning skills
  • Excellent verbal and written communication
  • Ability to manage multiple projects and meet deadlines
  • Creative thinker with the ability to think both conceptually and analytically
  • Proficient within the Adobe Creative Suite: Illustrator, InDesign, Photoshop, and Acrobat
  • Experience using Canva or another preferred online design tool
  • Intermediate to Advanced Microsoft Office Skills
  • Proficient with copy writing, editing and/or proofreading skills.
  • Detail oriented
  • Friendly and outgoing with a customer service mindset
  • Great team player and strong independent worker, takes initiative
  • Excellent organizational skills

Job Overview

Posted Date: 07 Mar 2024

Location: Niagara Falls New York

Salary: Neg Per Hour

Company Information

LEXINGTON REAL FOODS COMMUNITY COOPERATIVE

Name: LEXINGTON REAL FOODS COMMUNITY COOPERATIVE

Web: https://lexington.coop/

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